HIRSUTA ARCHITECTURAL RESEARCH AND DESIGN
Principal, Hirsuta LLC

Associate Professor of Architecture, UCLA Department of Architecture and Urban Design


Jason Payne has worked as project designer for Reiser + Umemoto/RUR Architects and Daniel Libeskind Studio and co-partnered the award winning office Gnuform, best known for the NGTV Bar (2006 AIA Design Award) and the 2006 P.S.1 entry “Purple Haze.” With the launch of his new office, Hirsuta, Payne continues to promote a new materialism with a distinctly sensate bias. Informed by intensive research and an experimental approach, his work engages material dynamics in the production of form to create a direct appeal to the senses.


With his previous office, Gnuform, and his new office, Hirsuta, Payne has established a reputation as a leading designer in his generation. Hirsuta pursues both built and speculative projects, generally in the small to medium-scale range. The office is a full service architectural, interior, landscape, and object design firm specializing in advanced form and the integration of emerging technologies in construction, committed to the synthesis of research and practice. This work has been reviewed in a wide variety of publications and he received a 2006 AIA Design Award for his NGTV Bar in Beverly Hills. He was a finalist in the MoMA/P.S.1 Young Architects Competition in 2006 with his entry, “Purple Haze,” and also participated in the 2006 Architecture Beijing Biennial, among other distinctions. His work of recent years is credited as being a major influence in pushing digital design and fabrication away from an overt focus on technique and process toward the explicit celebration of product, experience, affect, and atmosphere. Jeff Kipnis has referred to Payne as a “new breed of phenomenologist” for his turn away from virtual environments toward an emphasis on material dynamics and sensation. Payne is also known in the context of a group of Los Angeles designers committed to fabrication and construction, continuing that city’s long-standing tradition of realized experimentation. 


Payne considers his work part of an emerging “vitalist-materialist” model for architectural production that privileges the role of matter in the design process. Traditionally, matter in architecture has been understood as secondary to organization, its shape beholden to underlying and essential diagrams. For Payne, there is no pre-existing diagrammatic condition. Diagrams and their progeny, organizations, are secondary and emergent, culled from the play of matter and energy in space and time. Matter first, organization second. Ultimately, this way of thinking leads to an architecture of effective atmospheres. In his words, “we are ever more a species that thrives on immediate, sensual stimulation and material fact. It is not what it is so much as how it feels, and one of the things we feel most potently in buildings is their atmosphere. Therefore, maintaining and extending the public role of buildings demands more than that they be merely looked at; they must produce a saturated experience so that they almost cling to the skin of the people moving through them.”


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07 ON THE TURNING AWAY: CRATER 308

2011
 The Moon
SuckerPunch (online)
On the Turning Away: Crater 308


There is no dark side of the moon really. Matter of fact it’s all dark.

-Pink Floyd 1973


Daedalus Crater lies on the far side of Earth’s Moon at 5.9˚ S, 179.4˚ E, measuring 93 km in diameter and 3.0 kilometers in depth. Near its center lies the location on the Moon measuring the furthest point from Earth’s surface and, given the Moon’s synchronous orbit about Earth, firmly resists ever knowing its host planet. Despite this ambivalence mankind insists upon knowing Daedalus: first naming it after the distraught Greek mythological father of fallen Icarus, then measuring its dimensions according to humankind’s “universal” base-10 standards; endeavoring to photograph and map its details to increasing levels of detail, and finally, suggesting a short list of “purposeful” uses best suited to this potential site for human occupation. Were they not so tragically self-centered these efforts would seem comical in the face of the crater’s disinterest in our ever knowing anything about it. After all, the impulse toward humanizing Daedalus would suggest that someone might ask, at some point, “what does Daedalus think about all of this?” But of course Daedalus is dead, yes? So that would be preposterous. Best to labor forward with plans for his future role in mankind’s progress...


For all of this, we are skeptical of the urge to colonize Daedalus and its dark side environs and yet understand the impulse at the heart of this call for submissions. Indeed, we could not resist, hence our entry. But like Libeskind, Eisenman, Boullée, and other designers before us whose initial impulses were to question architecture’s first moves on a site charged with the politics of human occupation we ask that you forgive our refusal to engage the subject of normative programming. With due respect, we feel it presumptuous to promote the kind of colonial flag-planting championed by NASA with its muscular, focused agendas toward human progress with its attendant quickness toward utilitarian practicalities. Darkside radio antennae, let alone lunar hotels (run by Virgin Galactic, we assume) are not for Daedalus or, as we prefer, Crater 308 (its original, pre-Greco-romantic nomenclature.) Instead, we propose a more ambivalent study of object in space...


As we know, craters are indexes of the impacts that create them. As it happens, Crater 308 is the largest crater on the Moon so it must be that whatever created it must surely have been fantastic. And yet, as with all craters, that original object was obliterated in the act of producing its remarkable signature upon the face of a surface. So sad that it no longer remains. Alas, the act of imagining that original thing is our charge, and since it could have been so many different things we feel free to propose that which most readily comes to our mind. So glamorous it must have been, we think...it probably sparkled like the best disco ball, but was surely irregular as all things are in the real world...


To trace the object from its index is not the game here. After all, that would be so 1990‘s. Instead we propose something more optimistic, which is to say, not beholden to the specifics of site and what came before. We imagine a thing respectful of its place in the crater yet desirous of its own presence in the lunar landscape, a thing nearly as ambiguous as the site itself. Nevermind program, plan, and section. This object presents nothing but elevation, and even that seems obscure. Sometimes it appears in crystalline clarity, other times darkened by the shock-black of space. In the beginning, Joy Division did not know what they were after, so they left the back side of their Unknown Pleasures album cover mostly empty - white lines denoting categories of information surrounding the black space of content itself. So too is it here:


Despite the mystery we would venture to specify some things we think we know. This work is to do with nothing other than rendering: hence no program, plan, or section. Disciplinarily-speaking, the rendering seems to be the core of expertise as architecture waxes toward new horizons. This is why, in each image, sometimes the object’s exquisite facial qualities are presented with hard clarity and other times they are occluded by the blackness of their environment. Regarding the latter, the question to ask is “are they there at all?” We are not sure but we hope not because that would provide the object an unlimited array of potential figurations and postures, a libertine position regarding the architectural elevation. Shade and shadow regain lost status as the arbiters of elevational expertise: sometimes crisp, sometimes soft, but always thereand aware of their role in architecture’s presentation. Look closely and you see the role they play in extending the reach of the object and the relation of the thing to its background. This may sound old-school (read: phenomenology) but in contemporary discourse cast shadow plays a vital role in the continual re-figuration of the restlessness of things. Dismiss it at your peril.


Strange as it may seem, a study of the perceived nature of things in the clarifying dark and light of the Moon seems prescient at this time. A return to the renderingas sine qua non site of architectural speculation makes perfect sense in a discipline where imaging the presence (and, in our submission, absence) of things has risen again to preclude other forms of representation. This is nothing new, as in times past the image of architecture has been its theoretical anchor as well as its developmental pry-bar. So after at least fifty years of sublimation we relish the opportunity to explore again the unique power of the rendering to move our discipline toward novel positions. The harsh whites and depthless blacks of the Moon afford no better point to reengage the visage and thing-ness of architecture...it may be that here is the place where the unfinished technical work of phenomenology might be readdressed, in an entirely new way...


They say that they knew Syd Barrett had moved completely beyond human communication was when the black of his pupils expanded to completely occlude the color of his irises...